When I visited Purmamarca few years ago, the colorful adobe village struck me as a time capsule – the neighborhood stores all had vending machines from the 70s (think Coca Cola in classic glass bottles). It was common to see quaint llama farms, which meant many clothing merchandise made of llama hair, and local restaurants serving up llama meat. Set against the backdrop of the Cerro de Siete Colores (“Hill of Seven Colors”), it is a place comfortably grounded in its tradition.